Role: Senior Director of Experience Design (2019 -2021)

Focus: Multi- product team alignment, mobile UX systems, user research

I provided strategic UX leadership across EA’s portfolio of mobile studios, supporting franchises like Star Wars and unannounced IPs. My focus was on creating consistency and excellence in experience design at scale—partnering with studio leaders, product managers and production to align on shared principles, systems, and outcomes.

I led the standardization of UX processes and tools across mobile studio teams, enabling improved quality and onboarding players. I also partnered with user research to embed inclusive design practices into early product strategy—especially for mobile players with varied access, devices, and motivations.

This work helped shift the organization from siloed design execution to a more mature, shared approach rooted in systems thinking and scalable design best practices.