Role: Senior Director of Experience Design (2019 -2021)

Focus: Centralized experience design across sports franchises

At EA Sports, I held multiple senior roles leading UI design, UX direction, and team development across flagship franchises including FIFA, Madden NFL, NHL, and UFC. My work focused on shaping unified, brand-aligned design systems across multiple titles and platforms, helping teams deliver high-quality, cohesive experiences faster and more consistently.

I led a central design team responsible for EA Sports’ shared UI frameworks, successfully reducing design/development time while maintaining creative flexibility across teams. I also partnered deeply with creative directors and engineers to define interaction models and evolve navigation, visual language, and accessibility practices across releases.

This foundation of multi-franchise, system-led design still influences how I lead teams and align creative and technical execution at scale.