EA Mobile Studios
Led design teams and established cross functional partnerships across 5 studios based in Sacramento, Austin, Redwood City, Vancouver and Montreal that included strategy, role playing and incubation mobile games
My Role: Senior Director of Experience Design
Built a new experience design team for a re-booted Star Wars mobile product. They was distributed between Vancouver, Austin and Redwood city
Established design frameworks, tools and processes across these mobile studios while educating and advocating for design
Managed and mentored a design team that included directors/managers and senior designers
Spearheaded experience design product strategy and resourcing for Lord of the Rings : Heroes of Middle Earth
After
⇩
STAR WARS RISE TO POWER
Star Wars Rise to Power was a product that had been previously soft launched but was poorly received by players. I joined early in the re-booting of this product.
PROBLEM SPACE: How might we reimagine Star Wars Rise to Power so the objectives of the game are more clearly understood and is part of the Star Wars universe.
DISCOVER:
DEFINE:
DEVELOP :
DELIVER:
RESULTS
Qualitative research confirmed that players clearly understood their role and purpose within the game
Positive sentiment from players that the game felt like a Star Wars game
Before
LORD OF THE RINGS: HEROES OF MIDDLE EARTH
Defining the vision as
Results:
How many people are engaging with creation tools
What’s being published
INCUBATION PRODUCTS
Star wars IP and undisclosed
Review
LEADERSHIP
Defining the vision as
Results:
How many people are engaging with creation tools
What’s being published