Design Leadership
Leading design
through
transformation.
Product design leadership for organizations navigating complexity, transformation, and growth.
I help organizations turn complex digital products into experiences people understand, trust, adopt, and return to through evidence-based design direction, cross-functional alignment, and clearer paths to value.
Selected Work
01.
Full Circle / skate.
End-to-end Experience Design leadership for a free-to-play live service game with more than 20 million players through the onboarding funnel and measurable retention lift across all audience segments.
Head of Experience Design
2021–2026
02.
EA Group Mobile Studios
Experience Design leadership across EA's Star Wars mobile studios: player journey frameworks, pre-production Experience Design criteria, and talent hiring infrastructure.
Sr. Director, Experience Design
2019–2021
03.
Experience Design Operations
Co-led the creation of Experience Design career framework, dual-track career path, and global rollout across EA's studios, establishing a new discipline and subdomains at EA.
Director, Experience Design
2018–2019
04.
EA Sports
Drove adoption of a shared UI system across FIFA, Madden NFL, NHL, and UFC and created one of the first UX Director roles at EA Sports, establishing player-centred methods.
Creative Director / UX Director
2007–2012
05.
Providence Digital Innovation
UX leadership across clinical healthcare experiences, from stroke triage to telehealth and related patient-facing care tools.
UX Design Leader
2015–2018