I like to say I took the scenic route in my career. Over two decades, I've led UX and product design across healthcare, gaming, and consumer platforms, from native mobile apps to PC and console games. The throughline has been helping people understand, trust, and engage with complex products, and helping organizations turn that clarity into stronger customer and business outcomes.
I started in San Francisco in 2001 as an Interface Designer at Activision, then spent a few years in Los Angeles creating motion graphics for large-scale concert tours including Sting, Beyoncé, and the Red Hot Chili Peppers.
Vancouver came next. At EA Sports, I grew from designer into one of the organization's first UX Directors, helping shape player experience across FIFA, Madden, NHL, and UFC, franchises played by millions of people around the world. That work taught me how to design for passionate audiences, high expectations, and business-critical moments where onboarding, usability, engagement, and retention matter.
Then San Francisco called again, this time to KIXEYE, an independent games studio where I built a UX team from scratch. Between San Francisco and Seattle, I took time to start a family. It shifted what I was looking for, and led me to Providence, where I designed digital healthcare experiences for patients, caregivers, and clinicians.
EA brought me back to Vancouver with a new set of challenges: building the Experience Design discipline across UX, UI, and technical design, leading design across mobile studios, and later shaping the early player experience for skate., a live-service product with 20M+ installs. Along the way, I've built and led teams of over 20 designers, including design leaders, while working at both altitudes: setting product and experience direction, and staying close enough to the work to raise quality and help teams make better decisions.
What looked like a scenic route was really a study in how people understand value, build trust, and decide whether something is worth coming back to.
That is the senior product design leadership work I'm drawn to: turning product intent into valued experiences by setting direction, aligning teams, and applying seasoned judgment in an AI-accelerated world where discernment matters as much as speed.